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OPORTO MESA Y COCINA THE DAILY INDIE VIDEO I AIN'T YOUR HOLLABACK GIRL BRING YOUR OWN NESPRESSO PANOPTICON EBIFANANYI
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PESCADOR DE LETRAS BRITT VAN SLOUN CONCEPT | VIDEO | PHOTOGRAPHY
Project I Ain't Your Hollaback Girl Role Concept, photography, videography Graduation Project Bachelor of Arts - Communication Design Year 2015 - 2016 Description My research has been derived from the concept ‘male gaze’ (Laura Mulvey), which means ‘how women are portrayed through the eyes of heterosexual men in movies’. ‘I Ain’t Your Hollaback Girl’ is a personal research about cyber sexual objectification of women. The ‘male gaze’ theory distinguishes two ways of looking: 1. Voyeuristic, 2. Fetishistic. Voyeuristic looking involves a controlling gaze and argues that this has associations with sadism: ‘pleasure lies in ascertaining guilt, asserting control and subjecting the guilty person through punishment of forgiveness’. Fetishistic looking, in contrast, involves ‘the substitution of a fetish object or turning the represented figure itself into a fetish so that it becomes re- assuring rather than dangerous. This builds up the physical beauty of the object, transforming it into something satisfying in itself. The erotic instinct is focused on the look alone’. Fetishistic looking, she suggests, leads to over valuation of the female image and tot he cult of the female movie star. Mulvey argues that the film spectator oscillates between these two forms of looking (Laura Mulvey, Visual Pleasure And Narrative Cinema). Looking at how often women experience sexual harassment both on the Internet as well as physically, I think it’s important to make people aware of this global and social problem. The world wide web is in my opinion one of the places where women experience a lot of sexual harassment, because it is often anonymous and therefor very easy to spread thoughts and abuse ones in an emotional way. I have collected comments on the Internet/social media in order to see how women are approached and portrayed. It strikes me to see so many bad and sexual comments by both men and women on portraits of different women. It is not normal that facing a portrait of a woman provokes reactions based on the appearance of the woman’s body. Everyone deserves the consideration of being appreciated for all their qualities, not merely for appearances. Objectifying women can be considered as the first step in a mind- set toward intimidation and a disposition for violence directed to women. Reducing women to nothing more than body parts dehumanizes them and leads to a view of them as mere “decorations” and not intelligent beings with feelings or abilities.
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